SAN FRANCISCO – March 7, 2013 Social technology company 140 Prooftoday launched a new ad solution for automotive brands that allows marketers to reach large groups of targeted potential buyers on mobile apps. Whether brands want to broaden the reach of their existing tweets and posts, or they're looking to capitalize on engagement around major events such as the Super Bowl, 140 Proof ads are a natural extension of automotive brands' digital marketing campaign efforts.

140 Proof's persona-based approach helps automotive brands zero in on automotive enthusiasts, in-market shoppers, and automotive lifestyle consumers using interest-based targeting. Marketers can target campaigns using one of 140 Proof's pre-built automotive audience personas such as “Truck Dads,” “NASCAR Fans,” or “Eco-Conscious Consumers,” or they can work with 140 Proof to develop customized audiences to fit their specific campaign needs. 140 Proof ad units include native social ads, rich media units, mobile banners, and standard IAB ad units, giving marketers a number of powerful creative options.

“140 Proof’s Blended Interest Graph targeting lets us go beyond just reaching general ‘auto enthusiasts’ and helps us connect with more nuanced, targeted audiences. The custom campaign and targeting options give us measurable reach and versatility to boost our social presence.”

— Chris D’Alessandro, Director of Digital Strategy: Autoweek

Automotive marketers can use 140 Proof ads to:

Promote new product launches:Social is fast becoming the place to launch new vehicles and new models, with word-of-mouth rivaling the power of the traditional auto show launch. 140 Proof offers greater reach and more developed targeting than ads appearing only in social networks.

Promote in-market shoppers:Automotive brands can use interest graph targeting to reach the audiences of consideration-friendly news sources like WSJ Autos, AOL Autos and enthusiast influencers like Jalopnik, or even conquest on the audiences of other automakers in social.

Drive engagement around major events: Marketers can run real-time campaigns targeting select audiences who are tweeting during live broadcasts of events such as the Super Bowl or the Emmys.

Extend the reach of TV and video ad buys: marketers can use 140 Proof to run ads that include a video within the ad itself, drawing more attention to viral campaigns or TV spots.

140 Proof has worked with auto brands such as Chevrolet, Infiniti and Cadillac to reach 20 million social users during events such as the Super Bowl, the Olympics and the Oscars.

"Automotive marketers are now spending a quarter of their marketing budgets on digital and social – 140 Proof mobile ads are a powerful way to amplify these efforts and reach consumers in the places where they're most engaged," said Jon Elvekrog, CEO of 140 Proof. "We’ve spent the last two years perfecting how we reach audiences for auto brands like Chevrolet and Buick."

For more information about 140 Proof ads for automotive brands, please contact us at hello@140proof.com.

About 140 Proof140 Proof is the leading advertising platform utilizing the Blended Interest Graph, providing brand advertisers a simple and effective way to reach millions of consumers primed to discover. The company delivers relevant ads across mobile apps connected via the Blended Interest Graph. 140 Proof's Interest Graph targeting utilizes stream-analysis technologies to match ads to the target audience based on public social cues like who they follow and keywords in their feeds. The solution is additive to the user experience, including in-stream, IAB standard, and rich-media ad units. 140 Proof is headquartered in San Francisco and has additional field offices in New York, Los Angeles, Chicago, Dallas and Detroit.